We help founders and investors build their companies' media engine.

We've featured and created for leaders at

  • Edexia (YC W25)
  • LinkedIn
  • Build Club
  • Airtree
  • Notion
  • Jeremy Cabral

    Co-Founder of

    800 to 5,000 follower in 30 days

  • Frank Greeff

    Co-Founder of

    7,634,812 Linkedin impressions

    Jacques Greeff

    Co-Founder of

    450 → 15,000+ LinkedIn followers

  • Notion

    AI Workspace, $11B Valuation

    ai in practice event coverage

  • Airtree

    $2B Funds under Management

    BUILDERS OF TOMORROW EVENT COVERAGE

  • Roscoe Power

    Founder of

    150k views in Month 2

  • Ben Lucas, Head Coach of the TCS Sydney Marathon, standing on a road at dawn

    Ben Lucas

    Head Coach of Sydney Marathon

    Pre-event Shoot, TCS Sydney Marathon 2026

  • Jeremy Cabral

    Co-Founder of

    800 to 5,000 follower in 30 days

  • Frank Greeff

    Co-Founder of

    7,634,812 Linkedin impressions

  • Notion

    AI Workspace, $11B Valuation

    ai in practice event coverage

  • Airtree

    $2B Funds under Management

    BUILDERS OF TOMORROW EVENT COVERAGE

  • Ben Lucas, Head Coach of the TCS Sydney Marathon, standing on a road at dawn

    Ben Lucas

    Head Coach of Sydney Marathon

    Pre-event Shoot, TCS Sydney Marathon 2026

Braith Leung, founder of ex-vicarious

About Us

About Us

ex-vicarious is where founders come when they are building an amazing company but haven't communicated it enough online.

It's where VCs land when they know the startup they invested in deserves equal investment into their branding.

And it's where where operators go to meet their customers on LinkedIn, Instagram and TikTok.

We specialise in organic storytelling, delivered through social media strategy, end-to-end content creation and in-person event coverage.

ex-vicarious is where founders come when they are building an amazing company but haven't communicated it enough online.

It's where VCs land when they know the startup they invested in deserves equal investment into their branding.

And it's where where operators go to meet their customers on LinkedIn, Instagram and TikTok.

We specialise in organic storytelling, delivered through social media strategy, end-to-end content creation and in-person event coverage.

55M+

Organic views across socials

23,500+

Hours of watch time generated

42+

Founders and C-Suites served

LinkedIn

Turn your business strategy into LinkedIn strategy.

Reverse engineer the top voices in your niche.

Define your content pillars and winning formats.

Optimise your ‘Headline’, ‘About’, and ‘Experiences’.

Posts written for you with your actual personality.

  • Guillaume Ang

    Everyone asks AI now. I make sure your brand is the answer | Founder, Psyke

    I spent two weeks building 8 Claude Skills that do what most Reddit marketing agencies charge $3,600/month for. Here's the secret most agencies won't tell you, they're already using AI to do it themselves too 😅 Reddit is no longer just "where your customers hang out" anymore. It's now the #2 most cited source on ChatGPT, and the single most cited domain on Perplexity. Ask ChatGPT to recommend a tool in your category and the answer is probably coming from a Reddit thread, not your website. Here's what's inside the Reddit AEO Skill-Pack: 1. A subreddit mapper that finds where your customers actually hang out and what they're complaining about. 2. A Reddit post writer that sounds like a person, not a brand pushing a product. 3. A comment reply writer that builds trust in threads without getting you banned. 4. A pain point extractor that pulls the exact language your customers use so your copy hits harder. 5. A query finder that surfaces the exact questions people are asking in your target subreddits. 6. An AI answer analyzer that reverse-engineers why a cited Reddit thread got picked. 7. A competitor thread finder that surfaces Reddit discussions mentioning your competitors. 8. A thread-to-content converter that turns your best threads into FAQ content built to get cited. Just drop the folder into Claude and tell it what you need. No API keys, no setup needed. Chuck a comment below if you want it and I'll send the full skill-pack over ASAP. (Make sure we're connected so I can message you!) ♻️ Repost this if you want priority access to the skillpack!

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    298

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  • Frank Greeff

    Co-founder of Kinso AI

    My highschool sweetheart sold her car to fund my business. 10 years later, I sold that business for $180M with my brothers. Many people don’t know, but I’ve been married to my highschool sweetheart for 15 years. We lived in a tiny apartment when I decided to start a business with my brothers, with zero funding. So she sold her car that she had spent her life savings on to help us get started.

    7,276

    ·

    313

    comments

  • Guillaume Ang

    Everyone asks AI now. I make sure your brand is the answer | Founder, Psyke

    I spent two weeks building 8 Claude Skills that do what most Reddit marketing agencies charge $3,600/month for. Here's the secret most agencies won't tell you, they're already using AI to do it themselves too 😅 Reddit is no longer just "where your customers hang out" anymore. It's now the #2 most cited source on ChatGPT, and the single most cited domain on Perplexity. Ask ChatGPT to recommend a tool in your category and the answer is probably coming from a Reddit thread, not your website. Here's what's inside the Reddit AEO Skill-Pack: 1. A subreddit mapper that finds where your customers actually hang out and what they're complaining about. 2. A Reddit post writer that sounds like a person, not a brand pushing a product. 3. A comment reply writer that builds trust in threads without getting you banned. 4. A pain point extractor that pulls the exact language your customers use so your copy hits harder. 5. A query finder that surfaces the exact questions people are asking in your target subreddits. 6. An AI answer analyzer that reverse-engineers why a cited Reddit thread got picked. 7. A competitor thread finder that surfaces Reddit discussions mentioning your competitors. 8. A thread-to-content converter that turns your best threads into FAQ content built to get cited. Just drop the folder into Claude and tell it what you need. No API keys, no setup needed. Chuck a comment below if you want it and I'll send the full skill-pack over ASAP. (Make sure we're connected so I can message you!) ♻️ Repost this if you want priority access to the skillpack!

    111

    ·

    298

    comments

  • Frank Greeff

    Co-founder of Kinso AI

    My highschool sweetheart sold her car to fund my business. 10 years later, I sold that business for $180M with my brothers. Many people don’t know, but I’ve been married to my highschool sweetheart for 15 years. We lived in a tiny apartment when I decided to start a business with my brothers, with zero funding. So she sold her car that she had spent her life savings on to help us get started.

    7,276

    ·

    313

    comments

Instagram & Short Form

Meet your clients where they scroll, through video.

Reverse engineer the outlier creators with your ICP.

Define your content pillars and winning formats.

Videos scripted, filmed and edited for you.

Events & Product Launches

Capture every angle, every guest and every insight.

Access to the best videographers in Sydney.

Static and motion assets for your website.

Social Media optimised storytelling of your brand.

  • VOOST magnesium product launch shoot
  • Lawyers Weekly 30 Under 30 Awards 2026

We'll handle the content. You focus on building the business.

Whether you're launching something new, looking to reach more customers directly, or wanting to build a presence that lands you prestigious speaking opportunities and podcast placements… we're here to help.

What people have said

What people have said

\ \ \

  • "ex-vicarious took me from having no confidence on camera to building a personal brand that generates hundreds of thousands of views. I’ve gained thousands of followers, attracted brand partnerships, podcast invitations and positioned myself as an AI expert, all through a simple process where I just show up and create."

    Jeremy Cabral

    Co-Founder of Finder

    "It's pretty obvious for anyone that's spent time with Braith that he has a huge-heart, a deeply curious mind and the kind of attitude that will carry him anywhere his heart and his mind want to go."

    Tim Noakesmith, TEDx Speaker & Founder Coach

    Co-Founder of Vow, $73.5M Series A

    "When it comes to LinkedIn video, ex-vicarious gets results. The team is constantly testing new formats to see what performs, curating engaging conversations that draw the best insights out of people. Video clips from our podcast have gone on to be some of my best performing content."

    Isaac Peiris - LinkedIn Top Voice

    Founder of Pistachio, ex-Head of Growth @ The Daily Aus

    "ex-vicarious is ahead of the curve when it comes to creating LinkedIn video content that cuts through. One video clip they created for me generated 1.5m impressions - huge! Highly recommend working with ex-vicarious to boost your profile & build your brand."

    Michelle Akhidenor, Forbes 30U30

    Founder of The Peers Project - Partner of Alibaba, Shopify

  • "ex-vicarious took me from having no confidence on camera to building a personal brand that generates hundreds of thousands of views. I’ve gained thousands of followers, attracted brand partnerships, podcast invitations and positioned myself as an AI expert, all through a simple process where I just show up and create."

    Jeremy Cabral

    Co-Founder of Finder

    "It's pretty obvious for anyone that's spent time with Braith that he has a huge-heart, a deeply curious mind and the kind of attitude that will carry him anywhere his heart and his mind want to go."

    Tim Noakesmith, TEDx Speaker & Founder Coach

    Co-Founder of Vow, $73.5M Series A

    "When it comes to LinkedIn video, ex-vicarious gets results. The team is constantly testing new formats to see what performs, curating engaging conversations that draw the best insights out of people. Video clips from our podcast have gone on to be some of my best performing content."

    Isaac Peiris - LinkedIn Top Voice

    Founder of Pistachio, ex-Head of Growth @ The Daily Aus

    "ex-vicarious is ahead of the curve when it comes to creating LinkedIn video content that cuts through. One video clip they created for me generated 1.5m impressions - huge! Highly recommend working with ex-vicarious to boost your profile & build your brand."

    Michelle Akhidenor, Forbes 30U30

    Founder of The Peers Project - Partner of Alibaba, Shopify

  • "Braith truly cares about people’s biggest dreams in life. He even knew I had started an art school! The way ex-vicarious highlights these podcast moments in social media posts is super helpful for guests in building their personal brand through video."

    Eva Chan, Forbes 30U30

    Built Exact Media from $0 to $6.5M in 2 years

    "Working with ex-vicarious was excellent - patient, adaptable, and truly focused on what I needed. Braith taught me practical tips, like filming each line separately, which made creating content so much easier. If you’re looking to kickstart your social media journey with focus and practical know-how, ex-vicarious is a great partner."

    Daniel Grzelak, Chief Innovation Officer of Plerion

    Advisor to Linktree, ex-Principle Engineer @ Atlassian

    "ex-vicarious gave me several video clips from our podcast, which I shared on my LinkedIn. The clips were really strong performers, with 2-3x more impressions than usual and great engagement. Loved the edits - I wish all my videos looked this good!"

    Finn McKenty, Founder with 1.1M+ Followers

    Featured on CNN, Billboard & New York Times

  • "Braith truly cares about people’s biggest dreams in life. He even knew I had started an art school! The way ex-vicarious highlights these podcast moments in social media posts is super helpful for guests in building their personal brand through video."

    Eva Chan, Forbes 30U30

    Built Exact Media from $0 to $6.5M in 2 years

    "Working with ex-vicarious was excellent - patient, adaptable, and truly focused on what I needed. Braith taught me practical tips, like filming each line separately, which made creating content so much easier. If you’re looking to kickstart your social media journey with focus and practical know-how, ex-vicarious is a great partner."

    Daniel Grzelak, Chief Innovation Officer of Plerion

    Advisor to Linktree, ex-Principle Engineer @ Atlassian

    "ex-vicarious gave me several video clips from our podcast, which I shared on my LinkedIn. The clips were really strong performers, with 2-3x more impressions than usual and great engagement. Loved the edits - I wish all my videos looked this good!"

    Finn McKenty, Founder with 1.1M+ Followers

    Featured on CNN, Billboard & New York Times

Success Stories

Success Stories

\ \ \

We helped Jeremy Cabral go from 800 to 10k+ followers and showcase his AI expertise

Jeremy had built Finder into a household name, but he'd been very quiet on his personal presence. We built him a content system to change this: Jeremy shows up, talks through what he knows, and we turn it into video that performs. We positioned him as a go-to voice on AI, sharpened his profile and formats, and shipped new posts every week.

We took him from 800 to over 11,000 followers on Instagram, and his personal brand became the foundation for his next chapter. During this journey, Jeremy started multiple AI, executive and growth communities, like AI Search Leaders which hit 5-figures in MRR a week post launch.

Jeremy's strong online presence has also garnered him multiple speaking opportunities for multi-billion dollar enterprises and venture capital firms, as well as leading podcasts.

We ran Guillaume Ang's LinkedIn to attract 50+ leads every week.

In the first few months working with a new client, Guillaume's business brings them an average of 1,000%+ AI-visibility growth a 312% lift in how often AI engines recommend them. So we made sure the LinkedIn-sphere knew about it.

With his background in growth hacking across 7 businesses and 2 exits, we positioned Guillaume as the agentic growth leader by optimising his profile and created five targetted posts each week. The posts focus on giving value to his customers, with the top post bringing in 300+ leads.

Let's build your media engine.

If you're building an amazing brand, your customers deserve to know. Let us take care of that part for you so you can focus on the business.

Building media engines for founders, operators and VCs.

© 2026 ex-vicarious. All rights reserved.

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